Intellectual Property Valuation Services
The valuation of intellectual property has become an area of specialization for CVA. Our clients engage CVA to value intellectual property for numerous purposes. Historically, we have valued intellectual property for financing purposes, to establish a transfer price for the intellectual property, to establish fair royalty rates for licensing agreements and as a portion of most purchase price allocation projects (FASB ASC 805).
Our firm has valued numerous types of intellectual property including trademarks and trade names, patents, patent applications, formulations, trade secrets, customer based relationships (ie, customers, distributors, advertisers, subscribers, exhibitors, growers, etc.), proprietary software, non-compete agreements and contracts.
The technology based intellectual property valued by CVA covers a wide range of industries. We have experience valuing a wide range of technologies from fairly basic industrial technologies to state of the art medical and energy technologies that could make a significant impact on their respective industries.
In addition to our extensive experience performing trademark valuations for purchase price allocations of companies in various industries, CVA also provides trademark and brand valuation services for the possible extension and monitoring of previously extended credit facilities. Many of the brand appraisal services performed by CVA are updated on a regular basis for some of the largest lending institutions throughout the United States and other non-traditional lending sources. A list of the industries covered by brands valued by CVA is shown below:
- Food and Beverage
- Apparel – Men’s, Women’s and Children’s
- Retail – Various Specialty
- Consumer Products and Home Goods
- Toys and Games
- Industrial
- Entertainment and Iconic Performers
Food related brands appraised by CVA include more than 30 beer brands, the market leader in meat snack products, regional snack food brands, gourmet coffee brands and numerous cookie brands. CVA has also performed dairy related trademark valuations for dairy brands and ice cream novelty related brands. Cereal brands are another food segment in which CVA has considerable experience. The Company has also appraised various natural food and nutraceutical brands.
CVA has considerable experience in the valuation of apparel brands. We have been involved in valuing branded men's, women's and kids brands, undergarments, outerwear and active wear brands. In addition to appraising brands which are widely available at major retailers on an exclusive or non-exclusive basis, we have also appraised boutique brands including one of the most famous and well-recognized jewelers in the world. In addition to apparel brands, we have also appraised mass-market cologne brands.
While CVA has extensive experience in the appraisal of apparel brands, we have also appraised the trademarks associated with the actual storefronts. Storefronts appraised by the Company include a sports apparel related franchisor, formalwear stores, various jewelry retailers and furniture stores. CVA has also conducted numerous valuations of quick service restaurant franchise concepts. In addition to storefronts associated with brick and mortar retail stores, we have also appraised various retail and service websites.
The Company has extensive experience in the valuation of home goods, including kitchen and office accessories, glassware and small kitchen appliances and heavy-duty vacuum cleaners.
CVA has also appraised various types of toy brands. Brands appraised by CVA include model trains, stuffed animals, entertainment system accessories and other nostalgic toy brands. Toy brand valuations have been relied upon for credit monitoring purposes as well as for sale/leaseback purposes.
Industrial trademarks and brands appraised by CVA relate to the automotive industry, specifically airbags, brakes and designer automobile rims. The Company has also appraised well recognized consumer paint and stain brands.
Entertainment related trademarks appraised by the Company include iconic entertainers and athletes. The Company has also appraised boat, motorcycle, reference guides, firearms and cutlery brands.